Pratap Bose, Mudra's recently appointed CEO wished his wife in the most unique and loud way you could imagine. He selected to use his domain - the outdoor medium to wish his wife Seema a very happy birthday. Read the full article at agencyfaqs. He further goes to add that this could be done by… Continue reading Wish your loved one “all out”
Author: kapilb
Marketing via lunch boxes
A little innovative piece of marketing. Baggage tag kind of thing attached to executive lunch boxes delivered to office areas. This is my office colleague's dabba (lunch box) which gets delivered by the Mumbai Tiffin Service. The tag promotes "Jai Shri Krishna" serial from the new TV channel colors (viacom18) which launches today.
Poison could have been a little sweeter
On Tuesday I went partying with cousins to Poison. It was a pre-wedding celebration for my cousin and her fiance. It was a great bonding time before sister leaves for her new world. I wish them both lots of luck and God bless them. Poison is one of the posh discotheques in Bandra supposedly run… Continue reading Poison could have been a little sweeter
Attitude is always part gratitude
It's not been a very good day today. Lots of rain, water-logging in Mumbai and the city has been crawling. Very little work resulted in a slow day which is something I don't like in office at the start of the week. An email forward from a friend helped end the day on a better… Continue reading Attitude is always part gratitude
Human Calendar
What happens when you use a camera to get a few friends together and offer them free booze and food? (Image copyright is Craig Giffen) Craig Giffen just managed to do that and made himself the Human Calendar - the story of which he explains in detail here. It's nice but I wish they could… Continue reading Human Calendar
And they said honesty didn’t live anymore
Rickshaws in Nagpur don't have meters. You negotiate with the driver for your location and then you can make the ride. Last week I spent some time in Nagpur. For two days I paid Rs.60 every morning to reach my destination from the hotel. On the third day I checked out and with my luggage… Continue reading And they said honesty didn’t live anymore
Monsoon brings out the colors
Social media – a challenge for the complete organisation
Just read Dell's Hearing Test at ADWEEK. It's a good article which describes Dell's efforts to manage their online reputation. I thought there were a couple of learning's to understand how social media will be a challenge for the complete organisation and NOT JUST the branding team. Running a company blog is more than just… Continue reading Social media – a challenge for the complete organisation
Is it the end of a career in advertising?
If you are an advertising professional in India you are not going to like this bit of view shared in ET's - Ad world attrition hits all-time high. JWT India’s executive VP and NCD Elvis Sequira echoes Mr Singh’s views. "Too many agencies have stopped adding value to their clients’ businesses. Earlier, they used to… Continue reading Is it the end of a career in advertising?
Beer, cheaper than gas
Early this week fuel prices went up and petrol now costs Rs. 55.88/ltr in Mumbai. And I like what this graffiti says. Image is from an email forward.
Kapil's Korner 