Pratap Bose, Mudra’s recently appointed CEO wished his wife in the most unique and loud way you could imagine. He selected to use his domain – the outdoor medium to wish his wife Seema a very happy birthday.
Read the full article at agencyfaqs.
He further goes to add that this could be done by anybody who is willing to pay about Rs.20,000 – 30,000 for the outdoor display. I just spoke to my media team and checked if I could do a ticker on one of the TV channels wishing my wife? Sounds interesting but VERY expensive so I’ll just make do with a greeting card.
Kapil's Korner 
So now using wife’s bday to rake in business 🙂
You know, he wasn’t really talking just to his wife, but to future clients as well. I’d not be thrilled if I was his wife, but then, that’s why I am not his wife :). All sorts of public displays like this seem insincere to me. Maybe it’s just me being cynical! –Deepa
I saw this on afaqs! and made sure my fiance saw it too 😀
No no, not cuz i want a hoarding… just a bigger card will do 🙂