Pratap Bose, Mudra’s recently appointed CEO wished his wife in the most unique and loud way you could imagine. He selected to use his domain – the outdoor medium to wish his wife Seema a very happy birthday.

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He further goes to add that this could be done by anybody who is willing to pay about Rs.20,000 – 30,000 for the outdoor display. I just spoke to my media team and checked if I could do a ticker on one of the TV channels wishing my wife? Sounds interesting but VERY expensive so I’ll just make do with a greeting card.