Festive time is usually when the newspapers are filled with shopping discount ads and sales promotions. This Dussehra, one ad really caught my attention. Some lovely art direction here. Society Tea's Festive Greeting. Would be really glad to mention the credits if you happen to know the team who produced this work. Have you seen… Continue reading Ad Pick: Society Tea’s Dussehra Greeting
The last few weeks have been such a delight to see the bunch of Diwali Ads of TV. No, I am not talking about the happy families sharing gifts, the oh-so-good husband giving jewellery to his wife or the kids getting a larger TV for their room. This Diwali there seems to be a consensus,… Continue reading Make this a Happy Diwali for everyone
Do you know the correct way to eat an Oreo cookie? Take a look at this video [Oreo Ad] before I share my experience. http://www.youtube.com/watch?v=lyShyuF0nm4 My not yet 2 years old kid was introduced to Oreo cookie a few months back. I was stunned when I saw her do the exact same thing with the… Continue reading What did Oreo Cookies learn from the kids?
The creatives make the great work. But the suits make the creatives make the great work. - Dave Trott
Last week woke up to see the front page of Times of India taken over by a colourful classifieds feature. Initially I skipped it thinking the copywriter would have written some dummy copy. But on a closer look, I was amazed. Such good effort went into writing each of the classified ad. Take a look,… Continue reading Skoda Octavia Classifieds Ad – Good copy work
Client Servicing. Often a thankless job. At times the road with a dead-end. The cause of burn-out and makes many jump from the agency to the client side. Like many others I started my advertising career as a client servicing executive. I think its one of the most exciting jobs where you get to know… Continue reading Client Servicing – Learn these skills and do better
The Cannes Lions International Advertising Festival 2010 is currently underway in the scenic Cannes, France. Earlier in the week the awards for Press & Outdoor were announced. If you're interested in seeing the award winning work, see AdsoftheWorld archives. But what I am going to share is some of the work which caught my attention… Continue reading Picks from Cannes Lions 2010
Saw this ad a while back. And although the creative team has taken the license to exaggerate the product benefit I am not sure if it really fits into our country yet so perfectly. Visa Debit Card from Campaign India on Vimeo. Can we hope that India will become a cash-less society? A major technology… Continue reading Can India be a cashless society?
Let me show you a piece of work done by a very young talented bunch of people who work with me at mudra. Art Director: Ninad Gharat, Binal Parikh Copywriter: Aditya Iyengar Photographar: Amol Jadhav Illustrator: Shankar Chavan This is an ad to promote the famous exchange offers which Big Bazaar announces very often. Whatâ€™s… Continue reading Music system made of junk
The Indian team got thrown out of the T20 world cup after a miserable performance. Here is a snapshot of the before and after sentiment of the people supporting the team. BEFORE AFTER So who's going to the airport to welcome the team? Cartoon courtesy: Mid-Day