“It’s not a recession, it’s a slowdown†- the mood at Goafest 2009 Over the weekend, I was at Cavelossim Beach in Goa to attend the Goafest 2009. This year the event focussed on the R-word – “Why this recession is too good to be wasted?†But I think the recession was more than evident… Continue reading Goafest 2009 – A recession too good to be wasted
Category: Advertising
I will be at Goafest 2009 this weekend
Just a quick note to let you all know that I will be attending the Goafest 2009 at Cavelossim Beach, Goa over the next 2 days. Looking forward to some inspiring talks by Sir Johan Hegarty & Dan Wieden. Of course the sun, sand, water sports, the beach and beer are added attractions. Find out… Continue reading I will be at Goafest 2009 this weekend
Where the hell is Matt?
Have you seen that VISA ad where this man is seen dancing in various locations across the world? It’s to promote their foreign exchange card. Can’t see video, click here to watch the VISA tvc. Now, the real story. The man you see in there is not just any model they picked and travelled across… Continue reading Where the hell is Matt?
Have you voted for the new national animal?
These are tough times. Not only is the political system of our country in a mess but it now seems the animal world is not spared of the political mess either. 3 animals have decided to fight the current national animal of India - tiger to emerge as the new national animal of the country.… Continue reading Have you voted for the new national animal?
Why I love advertising?
Images from epaper of Times of India.
Sony Ericsson and Samsung – similar ad idea?
Happened to see these two tvcs in the past few days and I thought they had a strong similarity. Sports was the theme and the fact that they both try and talk about the fusion of music from non-conventional instruments. See if for yourself - Sony Ericsson W350i and Samsung F480. Let me know what… Continue reading Sony Ericsson and Samsung – similar ad idea?
Marketing via lunch boxes
A little innovative piece of marketing. Baggage tag kind of thing attached to executive lunch boxes delivered to office areas. This is my office colleague's dabba (lunch box) which gets delivered by the Mumbai Tiffin Service. The tag promotes "Jai Shri Krishna" serial from the new TV channel colors (viacom18) which launches today.
Is it the end of a career in advertising?
If you are an advertising professional in India you are not going to like this bit of view shared in ET's - Ad world attrition hits all-time high. JWT India’s executive VP and NCD Elvis Sequira echoes Mr Singh’s views. "Too many agencies have stopped adding value to their clients’ businesses. Earlier, they used to… Continue reading Is it the end of a career in advertising?
LIC TVC – The Journey of Life (boat)
A few months back mudra produced a corporate TVC for India's largest insurance company - LIC (Life Insurance Corporation of India). I was a key member of the team which worked on conceptualizing and finally producing this 60 second spot. But unfortunately I could not be a part of the shoot which happened over 10… Continue reading LIC TVC – The Journey of Life (boat)
Sexy invite for award entries
Times OOH is organising the Outdoor Advertising Awards 2008 and sent out mailers to agencies calling for entries. (yes, that's a sexy piece there so go see the full size image) It's common knowledge that most of the award entries are scams and made at the last minute with very little actual consumer exposure. I… Continue reading Sexy invite for award entries
Kapil's Korner 