Indian Premier League - the new cricket format to hit India has been the talk of the town lately. SET MAX, the official broadcaster for the matches released a nice tvc earlier last month. After a little chat with the creative lot in office, they all seem to appreciate the piece of work and think… Continue reading IPL ad on SET MAX – is it a copy?
After a lot of hard selling, pushing and shoving I managed to reach Goa's Cavelossim Beach to attend the (third) Goafest 2008. This time it was special because two major groups of the industry - Ad Club and Advertising Association of India (AAAI) had teamed up to celebrate the festival and also share the stage… Continue reading Goafest 2008 – Sun, fun and gun(n)
My letter to editor in response to Mid-DAY's article on the Bajaj Pulsar TV commercial got published in yesterday's edition. Click here to read my letter.
The recent issue of the brand reporter has a story on 'objectionable' television commercials as stated by Advertising Standards Council of India. There were about 14 ads (2 & 4 wheelers) which were upheld by ASCI because they demonstrated risky stunts/activities. There was the Tavera - Indian Cricketers Ad, Bajaj Pulsar 200, Hero Honda CBZ… Continue reading Bajaj Pulsar – Another “objectionable” 2 wheeler ad
SimplyMarry.com as a part of its current campaign has recently launched its online viral – Fire ‘n’ Ice, which is an interesting take on matrimony and relationships between couples. The creative has been conceptualized by Mr. Bobby Pawar, Mudra's NCD. Make sure your speaker volume is turned on. And while we are talking about my… Continue reading SimplyMarry.com – catch the viral
By now we all (even the non-cricket buffs, like me) are aware of Harbhajan Singh's episode with the Australian cricket team. And adding some more story to it was this morning's article on Times of India's front page - "Climbdown or a deal? India forgives Hogg". What caught my attention was the bang on positioning… Continue reading Airtel’s media integration
Aarti tipped me that today's edition of Mint had an article on financial advertising [When it comes to investing, advertising plays a limited role, 7th December 2007] where I was quoted. “With more players entering the market, and new schemes and policies being launched every day, it is important for companies to advertise so as… Continue reading Mint newspaper quotes me
Attack of the Germosaurus Radio City
Last week I noticed this huge locker at Churchgate station. It's an advertising prop for Reliance Mutual Fund. It says "Unlock your money's potential". I think it was interesting but didn't seem to like the execution a lot - could have been produced better I felt. But I must say it's big and should have… Continue reading Reliance Mutual Fund’s huge locker
Amway hit the idiot box with it's first TV commercial. I like the script and execution. What's interesting is that the ad has been put on youtube by AmwayQuixtar. An attempt to have the video on the internet's most popular channel. Good move.