IPL ad on SET MAX – is it a copy?

Indian Premier League - the new cricket format to hit India has been the talk of the town lately. SET MAX, the official broadcaster for the matches released a nice tvc earlier last month. After a little chat with the creative lot in office, they all seem to appreciate the piece of work and think… Continue reading IPL ad on SET MAX – is it a copy?

Advertising · Travel

Goafest 2008 – Sun, fun and gun(n)

After a lot of hard selling, pushing and shoving I managed to reach Goa's Cavelossim Beach to attend the (third) Goafest 2008. This time it was special because two major groups of the industry - Ad Club and Advertising Association of India (AAAI) had teamed up to celebrate the festival and also share the stage… Continue reading Goafest 2008 – Sun, fun and gun(n)


Bajaj Pulsar – Another “objectionable” 2 wheeler ad

The recent issue of the brand reporter has a story on 'objectionable' television commercials as stated by Advertising Standards Council of India. There were about 14 ads (2 & 4 wheelers) which were upheld by ASCI because they demonstrated risky stunts/activities. There was the Tavera - Indian Cricketers Ad, Bajaj Pulsar 200, Hero Honda CBZ… Continue reading Bajaj Pulsar – Another “objectionable” 2 wheeler ad

Advertising · Workplace – catch the viral as a part of its current campaign has recently launched its online viral – Fire ‘n’ Ice, which is an interesting take on matrimony and relationships between couples. The creative has been conceptualized by Mr. Bobby Pawar, Mudra's NCD. Make sure your speaker volume is turned on. And while we are talking about my… Continue reading – catch the viral


Ad Pick: Amway

Amway hit the idiot box with it's first TV commercial. I like the script and execution. What's interesting is that the ad has been put on youtube by AmwayQuixtar. An attempt to have the video on the internet's most popular channel. Good move.