Reliance Mutual Fund’s huge locker

Last week I noticed this huge locker at Churchgate station. It’s an advertising prop for Reliance Mutual Fund. It says “Unlock your money’s potential”. I think it was interesting but didn’t seem to like the execution a lot – could have been produced better I felt. But I must say it’s big and should have attracted a lot of attention.

reliance mutual fund ambient idea

As part of the same campaign Reliance Mutual Fund has done some outdoor also which has this huge 100 rupee note chained up with a lock. Sorry, couldn’t get a photo of that one.