Last week I noticed this huge locker at Churchgate station. It’s an advertising prop for Reliance Mutual Fund. It says “Unlock your money’s potential”. I think it was interesting but didn’t seem to like the execution a lot – could have been produced better I felt. But I must say it’s big and should have attracted a lot of attention.
As part of the same campaign Reliance Mutual Fund has done some outdoor also which has this huge 100 rupee note chained up with a lock. Sorry, couldn’t get a photo of that one.
Kapil's Korner 