Indian Premier League – the new cricket format to hit India has been the talk of the town lately. SET MAX, the official broadcaster for the matches released a nice tvc earlier last month. After a little chat with the creative lot in office, they all seem to appreciate the piece of work and think it was very well done.
Sadly, last night somebody from office sent us a youtube link which claims how shamefully the idea has been ripped from a 5 year old TV spot for Fox Baseball. Coincidence, inspiration or just pure copy? you decide.