Can India be a cashless society?


Saw this ad a while back. And although the creative team has taken the license to exaggerate the product benefit I am not sure if it really fits into our country yet so perfectly.

Visa Debit Card from Campaign India on Vimeo.

Can we hope that India will become a cash-less society? A major technology boost is needed before we can proudly flash our cards for every purchase. But hey we are getting there. What do you think?

IPL ad on SET MAX – is it a copy?


Indian Premier League – the new cricket format to hit India has been the talk of the town lately. SET MAX, the official broadcaster for the matches released a nice tvc earlier last month. After a little chat with the creative lot in office, they all seem to appreciate the piece of work and think it was very well done.

Sadly, last night somebody from office sent us a youtube link which claims how shamefully the idea has been ripped from a 5 year old TV spot for Fox Baseball. Coincidence, inspiration or just pure copy? you decide.

Click here to see the video on youtube | this link for Fox Baseball on agency website.