Aarti tipped me that today’s edition of Mint had an article on financial advertising [When it comes to investing, advertising plays a limited role, 7th December 2007] where I was quoted.
“With more players entering the market, and new schemes and policies being launched every day, it is important for companies to advertise so as to build awareness about themselves and their offerings. It’s a big differentiator in a crowded space,” says Kapil Bhatia, brand manager for LIC at ad agency Mudra Communications Pvt. Ltd.
Take the case of LIC, clearly the king of the hill when it comes to Indian life insurance market in terms of brand recognition and trust. It continues to invest in advertising to keep its brand recall intact. “LIC is constantly adding new products to its portfolio,” says Bhatia. “While they (LIC) can rely on agents for selling, advertisements are important to inform consumers on what is on offer.”
The scanned article is here and there is an online version at live mint.
Kapil's Korner 
Bravo Dude!!!
Look forward to more branding gyan and more media coverage
Way to go mate! Keep Gyanning!
Mint has exposed the hollowness of US economy .The Govt has sheltered the bewildering economy by providing more than s 1000 Billions Dollars during the last 3 decades .I believe America is losing its sonorous voice and has lent itself to a somnolent sunday afternoon.The time ie ripe for each and every US citizen to invoke his inner probity.WallStreet has had the cunningness to eradicate the penny poor.It was at its apogee untill few years back ,thanks to the Govt. Not any more. Yet America should not lose its war on economy.The people of US should fight back
and bring cheers to the World.Thy can do it.