By now we all (even the non-cricket buffs, like me) are aware of Harbhajan Singh’s episode with the Australian cricket team. And adding some more story to it was this morning’s article on Times of India’s front page – "Climbdown or a deal? India forgives Hogg". What caught my attention was the bang on positioning of Airtel’s latest campaign, Barriers break when people talk.
I think this is a very well executed media integration by their agency Rediffusion.
Kapil's Korner 
hey.. very well pointed out.. integrating advertising with happening news is a tricky job.. amul does it again and again.. read my post on agile branding