LIC TVC – The Journey of Life (boat)

Standard

A few months back mudra produced a corporate TVC for India’s largest insurance company – LIC (Life Insurance Corporation of India). I was a key member of the team which worked on conceptualizing and finally producing this 60 second spot. But unfortunately I could not be a part of the shoot which happened over 10 days in Rishikesh and Kolkatta.

The ad was featured in today’s edition of Business Standard – The Strategist.

strategist business standard LIC article 
Click on image to see larger version.

I would like to know what you think of the ad, so please share your thoughts in the comments area.

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