A few months back mudra produced a corporate TVC for India’s largest insurance company – LIC (Life Insurance Corporation of India). I was a key member of the team which worked on conceptualizing and finally producing this 60 second spot. But unfortunately I could not be a part of the shoot which happened over 10 days in Rishikesh and Kolkatta.
The ad was featured in today’s edition of Business Standard – The Strategist.
I would like to know what you think of the ad, so please share your thoughts in the comments area.