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LIC TVC – The Journey of Life (boat)

A few months back mudra produced a corporate TVC for India's largest insurance company - LIC (Life Insurance Corporation of India). I was a key member of the team which worked on conceptualizing and finally producing this 60 second spot. But unfortunately I could not be a part of the shoot which happened over 10… Continue reading LIC TVC – The Journey of Life (boat)

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In-film branding in 1984

Last night I happened to catch a little bit of a movie called Dhokebaaz. This was a big star movie with Shatrughan Sinha, Amjad Khan & Vidya Sinha but a few minutes of the movie was enough to predict the "predictble of typical hindi movies". Anyways, there was something interesting in the movie which made… Continue reading In-film branding in 1984