Featured as the twitterati in Campaign India

In a late last night tweet sir @additiyom tells me about the twitterati column in Campaign India's latest issue. Thanks to a super network and some efficient ex-colleagues at Mudra I was able to finally see what the buzz was all about. So here it is for you to stare and for me to smile.… Continue reading Featured as the twitterati in Campaign India

Advertising · Workplace

Picks from Cannes Lions 2010

The Cannes Lions International Advertising Festival 2010 is currently underway in the scenic Cannes, France. Earlier in the week the awards for Press & Outdoor were announced. If you're interested in seeing the award winning work, see AdsoftheWorld archives. But what I am going to share is some of the work which caught my attention… Continue reading Picks from Cannes Lions 2010

Advertising · Creativity · Workplace

Music system made of junk

Let me show you a piece of work done by a very young talented bunch of people who work with me at mudra. Art Director: Ninad Gharat, Binal Parikh Copywriter: Aditya Iyengar Photographar: Amol Jadhav Illustrator: Shankar Chavan This is an ad to promote the famous exchange offers which Big Bazaar announces very often. What’s… Continue reading Music system made of junk

Advertising · Travel · Workplace

Goafest 2009 – A recession too good to be wasted

“It’s not a recession, it’s a slowdown” - the mood at Goafest 2009 Over the weekend, I was at Cavelossim Beach in Goa to attend the Goafest 2009. This year the event focussed on the R-word – “Why this recession is too good to be wasted?” But I think the recession was more than evident… Continue reading Goafest 2009 – A recession too good to be wasted