Branding · Thoughts

Air Conditioned Cabs – how will they differentiate

Luxury services spoil you. Last month I made multiple trips to the suburbs and preferred to use the Air Conditioned cab services over the local trains. And anybody who has booked an AC cab in Mumbai will tell you the good times and bad times when you can get a cab easily.Thankfully, there are about… Continue reading Air Conditioned Cabs – how will they differentiate

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Branding

Khatron Ke Khiladi – Ambient at Churchgate Station

This morning I saw the ambient work done for the new series of Khatron Ke Khiladi on Colors hosted by Priyanka Chopra. Surprisingly it doesn't have a mention of the channel's name but instead a logo of Garnier Men. I really feel the message could have been done much better than this. It reminded me… Continue reading Khatron Ke Khiladi – Ambient at Churchgate Station

Branding · Travel

Let SRK be your next holiday guide

Filmstars. The Divas. We like to walk, talk and dress like our favourite star. And now you have the option to even holiday like the stars in their on-screen avatars only, of course.SOTC in an interesting tie-up with Yashraj Films presents what they call the Enchanted Journey. Travel Packages which explore Europe and promise to… Continue reading Let SRK be your next holiday guide

Branding · Entertainment

Microsoft brands with Bachna ae Haseenso

Yash Raj Film's latest venture Bachna ae Haseeno may or may not be a box office hit. But if there is something they have hit for sure is a a good in-film brand placement initiative with Microsoft's Halo 3. The brand team for Halo 3 at Microsoft, India should be commended for a wonderful branding… Continue reading Microsoft brands with Bachna ae Haseenso

Branding · Internet/Blog

Social media – a challenge for the complete organisation

Just read Dell's Hearing Test at ADWEEK. It's a good article which describes Dell's efforts to manage their online reputation. I thought there were a couple of learning's to understand how social media will be a challenge for the complete organisation and NOT JUST the branding team. Running a company blog is more than just… Continue reading Social media – a challenge for the complete organisation