Branding · Travel

Let SRK be your next holiday guide

Filmstars. The Divas. We like to walk, talk and dress like our favourite star. And now you have the option to even holiday like the stars in their on-screen avatars only, of course.

SOTC in an interesting tie-up with Yashraj Films presents what they call the Enchanted Journey. Travel Packages which explore Europe and promise to give you an experience just like SRK-Kajol had in the mountains of Switerzland or Abhishek-Rani in the streets of Paris. I tried checking the website for an idea as to what’s the “enchanted” element but very little innovation in describing the packages for these holidays. I wonder if it’s like the typical stuff – “this is the place where Raj proposed to Simran” or this is the place where “hum tum” was shot.

Continuing the trend, Makemytrip.com has tied up with SRK’s latest – My Name is Khan to offer the Indian vacationer an opportunity to explore the USA, just like SRK does in the film. [View TVC] Sadly, on makemytrip.com I could not find any package on offer which has been co-branded with “My Name is Khan”. Actually there is NO mention of the film tie-up on the website.

So this summer holiday I hope you enjoy your trips just like in the movies.

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