E-mailers are typically spam. Announcements of yet another discount, promo codes or some "gift with a catch" which you are likely to never use. There is a complete science on how to make more of your readers open the e-mailers, engage with them and take some action. This is not a blog for getting to… Continue reading Has an e-mailer made you smile lately?
Tag: innovative marketing
Let SRK be your next holiday guide
Filmstars. The Divas. We like to walk, talk and dress like our favourite star. And now you have the option to even holiday like the stars in their on-screen avatars only, of course.SOTC in an interesting tie-up with Yashraj Films presents what they call the Enchanted Journey. Travel Packages which explore Europe and promise to… Continue reading Let SRK be your next holiday guide
Marketing via lunch boxes
A little innovative piece of marketing. Baggage tag kind of thing attached to executive lunch boxes delivered to office areas. This is my office colleague's dabba (lunch box) which gets delivered by the Mumbai Tiffin Service. The tag promotes "Jai Shri Krishna" serial from the new TV channel colors (viacom18) which launches today.