Marketing

Has an e-mailer made you smile lately?

E-mailers are typically spam. Announcements of yet another discount, promo codes or some "gift with a catch" which you are likely to never use. There is a complete science on how to make more of your readers open the e-mailers, engage with them and take some action. This is not a blog for getting to… Continue reading Has an e-mailer made you smile lately?

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Internet/Blog · Marketing

Can social media predict the fate of films at the box-office ?

This morning I picked up an article from my twitter timeline. Google Says It Can Predict Which Films Will Be Huge Box-Office Hits In a study called "Quantifying Movie Magic with Google Search," Google says searches for movie trailers a month prior to a film release help predict opening weekend sales. Read more:¬†http://www.businessinsider.com/google-study-can-predict-success-of-movies-2013-6#ixzz2VnfzR6Nn Not sure… Continue reading Can social media predict the fate of films at the box-office ?

Marketing

Keynotes from Mobile Marketing Summit (Kenya)

Last week I attended the Mobile Marketing Summit - Kenya. It was an interesting session where conversation revolved around the dire need of educating the clients / brands and decision makers in the country to exploit the potential of mobile advertising. Here are some of the key take-away messages from the session. NOT MOBILE STRATEGY… Continue reading Keynotes from Mobile Marketing Summit (Kenya)