E-mailers are typically spam. Announcements of yet another discount, promo codes or some "gift with a catch" which you are likely to never use. There is a complete science on how to make more of your readers open the e-mailers, engage with them and take some action. This is not a blog for getting to… Continue reading Has an e-mailer made you smile lately?
Category: Marketing
Can social media predict the fate of films at the box-office ?
This morning I picked up an article from my twitter timeline. Google Says It Can Predict Which Films Will Be Huge Box-Office Hits In a study called "Quantifying Movie Magic with Google Search," Google says searches for movie trailers a month prior to a film release help predict opening weekend sales. Read more: http://www.businessinsider.com/google-study-can-predict-success-of-movies-2013-6#ixzz2VnfzR6Nn Not sure… Continue reading Can social media predict the fate of films at the box-office ?
Keynotes from Mobile Marketing Summit (Kenya)
Last week I attended the Mobile Marketing Summit - Kenya. It was an interesting session where conversation revolved around the dire need of educating the clients / brands and decision makers in the country to exploit the potential of mobile advertising. Here are some of the key take-away messages from the session. NOT MOBILE STRATEGY… Continue reading Keynotes from Mobile Marketing Summit (Kenya)
This is the time to hear your customer speak
Just got off the phone with the research agency. Before we talked about the project we did a little chat on business in general and he mentioned that God has been great. Thanks to all the recession and tough market scenario companies are spending more money on research. Every brand wants to know how to… Continue reading This is the time to hear your customer speak
Dandiya queen gives me marketing lessons
Every time around this year the Dandiya Queen - Falguni Pathak appears out of no where and makes Mumbai dance to her tunes. A few nights back while watching her perform LIVE on TV, she triggered off some marketing lessons in my mind. A simple map which charts out how she maintains her popularity even… Continue reading Dandiya queen gives me marketing lessons
Kapil's Korner 