E-mailers are typically spam. Announcements of yet another discount, promo codes or some “gift with a catch” which you are likely to never use.
There is a complete science on how to make more of your readers open the e-mailers, engage with them and take some action.
This is not a blog for getting to learn all that. This is just to show you how sometimes, something simple will make you smile and appreciate the brand which put some creativity into their communication.
See this e-mailer sent by flipkart last week. Tell me it does not make you smile and does it not totally stand out from the clutter sent out by the e-commerce players.
Have you seen something interesting lately, send me a message on twitter @kapilb or leave me a comment here.