Marketing

Has an e-mailer made you smile lately?

E-mailers are typically spam. Announcements of yet another discount, promo codes or some "gift with a catch" which you are likely to never use. There is a complete science on how to make more of your readers open the e-mailers, engage with them and take some action. This is not a blog for getting to… Continue reading Has an e-mailer made you smile lately?

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Creativity · Workplace

How are you picking the winning ideas?

Over the weekend, I read yet another article about Steve Jobs. And it wasn't any different from the many others written since the man departed. It spoke about Apple's future after the legend's death. I am sorry I can't find the link but what caught my attention was this: Steve Jobs had created a team… Continue reading How are you picking the winning ideas?