E-mailers are typically spam. Announcements of yet another discount, promo codes or some "gift with a catch" which you are likely to never use. There is a complete science on how to make more of your readers open the e-mailers, engage with them and take some action. This is not a blog for getting to… Continue reading Has an e-mailer made you smile lately?
Over the weekend, I read yet another article about Steve Jobs. And it wasn't any different from the many others written since the man departed. It spoke about Apple's future after the legend's death. I am sorry I can't find the link but what caught my attention was this: Steve Jobs had created a team… Continue reading How are you picking the winning ideas?
In the spirit of ideas worth spreading, TED has created a program called TEDx. TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. Our event is called TEDxGateway, where x = independently organized TED event. On Saturday, I attended TEDx Gateway at Mumbai. They managed to put… Continue reading Notes from the TEDx Gateway
Got this forward from an uncle of mine. He puts in his little thought at the end of the mail. It is August. In a small town on the South Coast of France, holiday season is in full swing, but it is raining so there is not too much business happening. Everyone is heavily in… Continue reading A possible solution to the global crisis?
â€œAdvertising is all about entertainment and if you canâ€™t entertain the audience they are switching the channel and going somewhere else.â€ Shared by Pushpendra Misra of Flying Saucer Films in a very inspiring session at our office this afternoon. As an ad film director he shared some lessons on creativity and film crafting. I attempt… Continue reading 5 lessons for creative thinking