Technology

Hungama’s iPhone App

After using Dhingana and Gaana apps on the iPhone I finally decided to get the Hungama app thanks to the heavy advertising they were doing on Facebook. I really thought I wasn't missing out on much until I actually tried it. The app's user experience is much more slick than the other two. Also being… Continue reading Hungama’s iPhone App

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Entertainment

My new DVDs – Hindi classics

Last weekend was a bore. Sick and down with no action at all. Read a lot and caught up with 'How I met your mother' season 2, finally. To kill the sickness blues I went DVD shopping. And I was in a total retro mood thanks to my current read - Bollywood by Mihir Bose.… Continue reading My new DVDs – Hindi classics

Branding · Travel

Let SRK be your next holiday guide

Filmstars. The Divas. We like to walk, talk and dress like our favourite star. And now you have the option to even holiday like the stars in their on-screen avatars only, of course.SOTC in an interesting tie-up with Yashraj Films presents what they call the Enchanted Journey. Travel Packages which explore Europe and promise to… Continue reading Let SRK be your next holiday guide

Branding · Entertainment

Microsoft brands with Bachna ae Haseenso

Yash Raj Film's latest venture Bachna ae Haseeno may or may not be a box office hit. But if there is something they have hit for sure is a a good in-film brand placement initiative with Microsoft's Halo 3. The brand team for Halo 3 at Microsoft, India should be commended for a wonderful branding… Continue reading Microsoft brands with Bachna ae Haseenso