Film Review: Bajirao Mastani

Two big releases on the weekend - Dilwale & Bajirao Mastani. With limited work load, I was determined to catch at least one of them before it was too late. Good sense prevailed and the love story of a warrior was picked. As a staple diet, Sanjay Leela Bhansali offers you his magnum opus creation.… Continue reading Film Review: Bajirao Mastani

Branding · Entertainment

Microsoft brands with Bachna ae Haseenso

Yash Raj Film's latest venture Bachna ae Haseeno may or may not be a box office hit. But if there is something they have hit for sure is a a good in-film brand placement initiative with Microsoft's Halo 3. The brand team for Halo 3 at Microsoft, India should be commended for a wonderful branding… Continue reading Microsoft brands with Bachna ae Haseenso