Branding · Entertainment

Microsoft brands with Bachna ae Haseenso

Yash Raj Film’s latest venture Bachna ae Haseeno may or may not be a box office hit. But if there is something they have hit for sure is a a good in-film brand placement initiative with Microsoft’s Halo 3.

imageThe brand team for Halo 3 at Microsoft, India should be commended for a wonderful branding activity they managed to get themselves with the film. The film’s director and dialogue writer have done a good job in making it not feel like a deliberate branding effort. And of course the producer has surely walked home with some good money to help finance those huge production costs.

A particular scene where Ranbir rattles of names of some Microsoft XBox games is so well stitched into the script I am sure not many would have got hit hard unless you have that little marketing/advertising “keeda” in you.

However if there is something I hope the movie does not drive home is the point that all Microsoft Gaming professionals are “killer Casanova’s” like the super-sexy Raj.


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