Branding · Entertainment

Microsoft brands with Bachna ae Haseenso

Yash Raj Film's latest venture Bachna ae Haseeno may or may not be a box office hit. But if there is something they have hit for sure is a a good in-film brand placement initiative with Microsoft's Halo 3. The brand team for Halo 3 at Microsoft, India should be commended for a wonderful branding… Continue reading Microsoft brands with Bachna ae Haseenso


In-film branding in 1984

Last night I happened to catch a little bit of a movie called Dhokebaaz. This was a big star movie with Shatrughan Sinha, Amjad Khan & Vidya Sinha but a few minutes of the movie was enough to predict the "predictble of typical hindi movies". Anyways, there was something interesting in the movie which made… Continue reading In-film branding in 1984