Branding · Entertainment

Microsoft brands with Bachna ae Haseenso

Yash Raj Film's latest venture Bachna ae Haseeno may or may not be a box office hit. But if there is something they have hit for sure is a a good in-film brand placement initiative with Microsoft's Halo 3. The brand team for Halo 3 at Microsoft, India should be commended for a wonderful branding… Continue reading Microsoft brands with Bachna ae Haseenso

Advertising · Travel

Goafest 2008 – Sun, fun and gun(n)

After a lot of hard selling, pushing and shoving I managed to reach Goa's Cavelossim Beach to attend the (third) Goafest 2008. This time it was special because two major groups of the industry - Ad Club and Advertising Association of India (AAAI) had teamed up to celebrate the festival and also share the stage… Continue reading Goafest 2008 – Sun, fun and gun(n)