For some strange reason I have been thinking “radio” all of last week. That’s maybe because I spent three sick days last week listening to a lot of music.
Idea #1: You’ve got TV channels dedicated to religious talks – Aastha, Sanskar and a few more. How about having Radio channels dedicated to bhajans, spiritual talks and good sayings … something which can give people more than just bollywood masala. Ad revenues should not be difficult, after all religion is a big money subject in this country.
Idea #2: I don’t know if this has been attempted before. Radio channel branded public transport buses. Radio channel pays the bus operator a fee and gets to have the channel playing in the bus all the time. Bus can be branded too – “Is bus mein sab kush hain, kyonki sab Radio Mirchi sunte hain”.
Would love to know what do you think of the ideas, share your thoughts in the comment area.