I just viewed the "Nike+" presentation for Cannes 2007. The case study is a Titanium winner, I think. And now I am very inspired to make running an important activity of my life. Need to pull out those sneakers and go out for the run. I want to challenge myself to some kind of physical activity and I think it’s going to be running to start with. Of course I can’t go out and get that iPod nano+Nike kit, so I’ll just run for now.
Image courtesy: JumpTheGap
On another note, I think the brand integration done by Nike+ is superb. Be it events, web virals, online communities – I think they got it all right. Apparently the nikeplus.nike.com website is the first web application 2.0 connected to an offline product. Read more about Nike+ and Apple’s website.
Are you inspired to run?