If you are an advertising professional in India you are not going to like this bit of view shared in ET’s – Ad world attrition hits all-time high.
JWT Indiaâ€™s executive VP and NCD Elvis Sequira echoes Mr Singhâ€™s views. “Too many agencies have stopped adding value to their clientsâ€™ businesses. Earlier, they used to be advisors and partners and now theyâ€™re just a bunch of really worried vendors presenting layouts to the middle rung of the marketing department. So, instead of charging fair value for their services, a lot of them are left scrambling for a rapidly shrinking percentage of spends.”
The article further states how top bosses of ad agencies have been looking at other exciting careers. Moving out of the agency world has been recently discussed a number of times with colleagues over lunch. Although the creative satisfaction is what keeps a lot of us going I think at some point the reward at the end of the month is disappointing for all the hard work and pressure that we go through.
Not wanting to sound like a pessimist but then the industry is sure not going great places, so a long-term in career in advertising is a matter of concern currently. Is it time to explore other exciting avenues?