Have you seen that VISA ad where this man is seen dancing in various locations across the world? Itâ€™s to promote their foreign exchange card.
Now, the real story. The man you see in there is not just any model they picked and travelled across the world with a camera crew. He is Matt Harding, a 32 year-old-deadbeat living in Seattle. It seems a couple of his home videos attained fame online and those have gone on to inspire more such commercial projects, VISA being one of the most visible. A good example of social media being the seed for a TV commercial rather than the other way round. Shall we see more of these in the coming times?
Matt has a rather interesting and truly luck by chance path to attain the semi-fame he has earned in the last few years. [Read more about Matt at his website: Where the hell is Matt?] And the VISA tvc now makes it even more prominent. But surprisingly the website has no mention of the VISA commercial.
And yes, while you are at youtube â€“ donâ€™t miss watching the spoof â€œWhatâ€™s Mattâ€™s girlfriend doing while he is away dancing across the globeâ€.