Internet/Blog

10 social networks where I am active

This January I completed 7 years on Twitter. It's been a wonderful experience connecting with some interesting people and helps keep track on subjects which matter to me. For the last few years social media channels & digital innovations have become part of my work, which only means I need to keep abreast and also… Continue reading 10 social networks where I am active

Internet/Blog · Marketing

Can social media predict the fate of films at the box-office ?

This morning I picked up an article from my twitter timeline. Google Says It Can Predict Which Films Will Be Huge Box-Office Hits In a study called "Quantifying Movie Magic with Google Search," Google says searches for movie trailers a month prior to a film release help predict opening weekend sales. Read more: http://www.businessinsider.com/google-study-can-predict-success-of-movies-2013-6#ixzz2VnfzR6Nn Not sure… Continue reading Can social media predict the fate of films at the box-office ?

Branding · Internet/Blog

Social media – a challenge for the complete organisation

Just read Dell's Hearing Test at ADWEEK. It's a good article which describes Dell's efforts to manage their online reputation. I thought there were a couple of learning's to understand how social media will be a challenge for the complete organisation and NOT JUST the branding team. Running a company blog is more than just… Continue reading Social media – a challenge for the complete organisation