Today's ad by Airtel is a true symbol of the company's optimism and forward looking attitude. Good work!
Category: Advertising
Femina Woman – What do I BELIEVE
This ad is today's edition of Bombay Times. Although I have always loved Femina's - The Woman of Substance branding, this one left me a little baffled today. Will appreciate if the women out there can throw some light on what she intends to say. She loves her mother in law, which means she is… Continue reading Femina Woman – What do I BELIEVE
MTV gets spanked
A few weeks back the city saw some sexy hoardings put up by MTV. I was amazed at the boldness it showcased. And I was very sure it was hot enough to attract some noise. It didn't take very long for the opposition to come in. As reported by Mumbai Mirror the advertisement offended parents… Continue reading MTV gets spanked
Australia Post’s ad gets copied
I really don't know what made i ball's agency here do a direct lift of the idea from such a popular international ad of Australian Post. Here is the original ad of Australia Post, click on the image if you want to see the larger file. And here is the "copy-cat" ad of i ball… Continue reading Australia Post’s ad gets copied
Ad Pick: Free hugs
This really made my day.
My pick from the Cannes 2007 films
A real good soul in office downloaded (almost) all the winning entries at Cannes 2007. The Cannes Lions International Advertising Festival (IAF) is generally regarded as the most prestigious international advertising festival. Over the last few days I reviewed the films and some of them truly amazed me. My favourites: Power of wind - bringing… Continue reading My pick from the Cannes 2007 films
In-film branding in 1984
Last night I happened to catch a little bit of a movie called Dhokebaaz. This was a big star movie with Shatrughan Sinha, Amjad Khan & Vidya Sinha but a few minutes of the movie was enough to predict the "predictble of typical hindi movies". Anyways, there was something interesting in the movie which made… Continue reading In-film branding in 1984
Women and financial investment decisions
You may have seen the latest ICICI Prudential tvc which shows the wife persuading her husband to sign up for the life insurance policy giving her all reasons why he should get one. Yesterday we had a little (healthy) debate on this ad. Without getting into details I'll just put across the big question which… Continue reading Women and financial investment decisions
Slideshare: Unleashing the Creative Beast
A few days back while browsing around a few blogs, I came across an interesting presentation shared by Tara Hunt of Citizen Agency. Click here to see the presentation at Slideshare. Some of the interesting points to take home included: [Slide 20] How many times do we often get into the mode of saying let's… Continue reading Slideshare: Unleashing the Creative Beast
Ad pick: Lilliput kids wear
Ok, I really didn't appreciate this ad when I looked at it. The first thought which comes to my mind is the message it is giving out to children. I mean if the kid happens to see this ad will he/she get more persuasive to buy those clothes so that he/she can go to his/her… Continue reading Ad pick: Lilliput kids wear
Kapil's Korner 