Ok, I really didn’t appreciate this ad when I looked at it. The first thought which comes to my mind is the message it is giving out to children. I mean if the kid happens to see this ad will he/she get more persuasive to buy those clothes so that he/she can go to his/her classes. In the age when kids are being over-exposed to media and I believe only getting tougher for parents to manage their needs and more so “wants”, I think this ad kind of kicks it in.
However a parting thought: Are kids that age reading the Bombay Times where this ad appeared?