A real good soul in office downloaded (almost) all the winning entries at Cannes 2007. The Cannes Lions International Advertising Festival (IAF) is generally regarded as the most prestigious international advertising festival. Over the last few days I reviewed the films and some of them truly amazed me.
My favourites:
- Power of wind – bringing life to such a difficult subject
- Amnesty (Signature) – Beautiful storyboard but an even more impacting execution.
- Vaseline – Look at the huge canvas they worked upon.
- Tiger Beer – I loved the punch line.
The Apple series is so very cool kicking the butts of the Windows machines. The thought for Altoids (3 ad campaign) was kind of similar to Bud Light (commerical 2). And if you’ve seen the recent Tata Indicom ads starring Kajol (wedding bridegroom stuck on the hight-way, man loosing network in the lift and business man losing network in the car) they are something similar to the Cingular ads. Just the thought. And finally two ads which I found very odd in there was shera.
I will be sharing my favourites from the print ads soon.
Kapil's Korner 