Advertising · Workplace

Women and financial investment decisions

You may have seen the latest ICICI Prudential tvc which shows the wife persuading her husband to sign up for the life insurance policy giving her all reasons why he should get one. Yesterday we had a little (healthy) debate on this ad. Without getting into details I’ll just put across the big question which got us thinking:

Is today’s woman playing an important influence in guiding her man’s financial investment decisions? Especially a product as complex as insurance.

We did a quick check around with those present in the room and trust me out of then ten people (including a working woman) they all had the same opinion – the woman is not yet so inclined to her husband’s financial decisions and even a lot of working women depend on their husbands when it comes to making the right investments. Again, this is just the opinion of typical Sec A people sitting in the comfort of their offices. Maybe the market reality is a lot different although we all had our doubts on how true could this picture be.

Would love to hear your thoughts in the comments.

Read Manish’s blog post on the same ad.