What did Oreo Cookies learn from the kids?


Do you know the correct way to eat an Oreo cookie? Take a look at this video [Oreo Ad] before I share my experience.

My not yet 2 years old kid was introduced to Oreo cookie a few months back. I was stunned when I saw her do the exact same thing with the cookie. She broke it open, licked up all the cream, bit a few pieces off the cookie and then handed over the remains. Signalling that she was done with it and ready for round 2.

Now, the first thing to come to mind was that she probably imitates what she sees around (And she does that quite often). However I know for sure that nobody in the family eats Oreo and even if they did, it wasn’t the “OREO way”. If memory serves me right, I haven’t seen Oreo ads recently on TV, so that as an influence is out too.

Which makes me think. Somebody at Oreo or their Creative/Research Agency probably cracked this well. Observing what could be a large group of kids and how they really enjoy their cookie. Learning from my daughter this could be how they enjoy it best without somebody telling them the “right way”.

I think very few brands get into their consumer’s life to understand not only what’s missing and how their product can help but instead reflect how their product is already being enjoyed in a manner which the brand team never guessed would be the case.

Women and financial investment decisions


You may have seen the latest ICICI Prudential tvc which shows the wife persuading her husband to sign up for the life insurance policy giving her all reasons why he should get one. Yesterday we had a little (healthy) debate on this ad. Without getting into details I’ll just put across the big question which got us thinking:

Is today’s woman playing an important influence in guiding her man’s financial investment decisions? Especially a product as complex as insurance.

We did a quick check around with those present in the room and trust me out of then ten people (including a working woman) they all had the same opinion – the woman is not yet so inclined to her husband’s financial decisions and even a lot of working women depend on their husbands when it comes to making the right investments. Again, this is just the opinion of typical Sec A people sitting in the comfort of their offices. Maybe the market reality is a lot different although we all had our doubts on how true could this picture be.

Would love to hear your thoughts in the comments.

Read Manish’s blog post on the same ad.