SimplyMarry.com as a part of its current campaign has recently launched its online viral – Fire ‘n’ Ice, which is an interesting take on matrimony and relationships between couples. The creative has been conceptualized by Mr. Bobby Pawar, Mudra's NCD. Make sure your speaker volume is turned on. And while we are talking about my… Continue reading SimplyMarry.com – catch the viral
Category: Workplace
Onboard the B777-200LR
What: Press Ad Photo Shoot Where: Mumbai Airport Highlight: Air India's B777-200LR Equipment: Krishna's Canon 350D A truly marvelous experience to witness the new generation aircraft. Alas, we didn't take flight and only got to see it in stationery mode. A few snapshots of the experience clicked by Krishna. Me staring at the huge aircraft… Continue reading Onboard the B777-200LR
Mint newspaper quotes me
Aarti tipped me that today's edition of Mint had an article on financial advertising [When it comes to investing, advertising plays a limited role, 7th December 2007] where I was quoted. “With more players entering the market, and new schemes and policies being launched every day, it is important for companies to advertise so as… Continue reading Mint newspaper quotes me
A little gift
A little gift I got from office last week ... I love this one!
Women and financial investment decisions
You may have seen the latest ICICI Prudential tvc which shows the wife persuading her husband to sign up for the life insurance policy giving her all reasons why he should get one. Yesterday we had a little (healthy) debate on this ad. Without getting into details I'll just put across the big question which… Continue reading Women and financial investment decisions
Mudra will rock tonight
Mudra, Mumbai is celebrating the Mudra Day tonight @ H2O The Liquid Lounge. We are going to rock the retro party!
Update on Goafest
The latest on Goafest 2007 is that we might be not going. It seems the organisers AAAI are having difficulty putting in all the over-subscribed 800 under-30 seats. Of course the senior management is wrestling it out with AAAI, so let's wait and watch. Final update: I will NOT be attending Goafest, instead I will… Continue reading Update on Goafest
What hands can do
This is a very nice TVC which a colleague at work forwarded to me. It's done by DDB London for Volkswagen's Phaeton car. I loved the thought and also the execution. Enjoy!
Madhukar Kamath interview on agencyfaqs!
Madhukar Kamath, managing director and CEO, Mudra Group chats with Prajjal Saha and Devina Joshi of agencyfaqs! about Mudra’s growth as an agency, the creative leadership at Mudra, MMS’ growing contribution to the Mudra Group, and DDB’s global philosophies. Here. As an employee of Mudra it was nice to observe some keypoints made by the… Continue reading Madhukar Kamath interview on agencyfaqs!
Are you a good boss?
Are bosses always bad? Or are they supposed to be bad only because they are the “bossâ€. I worked with about 4 bosses ever since I first started working. I really won’t say that my experience has been bad – they have been great teachers and one of them continues to be a mentor for… Continue reading Are you a good boss?
Kapil's Korner 