â€œItâ€™s not a recession, itâ€™s a slowdownâ€ - the mood at Goafest 2009 Over the weekend, I was at Cavelossim Beach in Goa to attend the Goafest 2009. This year the event focussed on the R-word â€“ â€œWhy this recession is too good to be wasted?â€ But I think the recession was more than evident… Continue reading Goafest 2009 – A recession too good to be wasted
I will be at Goafest 2009 this weekend
Just a quick note to let you all know that I will be attending the Goafest 2009 at Cavelossim Beach, Goa over the next 2 days. Looking forward to some inspiring talks by Sir Johan Hegarty & Dan Wieden. Of course the sun, sand, water sports, the beach and beer are added attractions. Find out… Continue reading I will be at Goafest 2009 this weekend
5 lessons for creative thinking
â€œAdvertising is all about entertainment and if you canâ€™t entertain the audience they are switching the channel and going somewhere else.â€ Shared by Pushpendra Misra of Flying Saucer Films in a very inspiring session at our office this afternoon. As an ad film director he shared some lessons on creativity and film crafting. I attempt… Continue reading 5 lessons for creative thinking
Have you voted for the new national animal?
These are tough times. Not only is the political system of our country in a mess but it now seems the animal world is not spared of the political mess either. 3 animals have decided to fight the current national animal of India - tiger to emerge as the new national animal of the country.… Continue reading Have you voted for the new national animal?
Get motivated and not distracted
Traveling by train, I overheard 2 middle aged gentlemen talking. A: Do you know how many businesses does Anil Ambani run? ... 19. And how many do we run? B: Not 19 for sure. A: Correct we barely manage to engage ourselves in 1 or 2 and call ourselves over-worked. And when new opportunities arise… Continue reading Get motivated and not distracted
Save paper: Do a smart allocation of printers
My office has 3 printers on which we print our daily documents. One of them is right next to my table and every morning I see a bucketful of trash which has been printed and ignored without bothering to either dump the waste or even bother to use the other side of the paper. And… Continue reading Save paper: Do a smart allocation of printers
Wish your loved one “all out”
Pratap Bose, Mudra's recently appointed CEO wished his wife in the most unique and loud way you could imagine. He selected to use his domain - the outdoor medium to wish his wife Seema a very happy birthday. Read the full article at agencyfaqs. He further goes to add that this could be done by… Continue reading Wish your loved one “all out”
Is it the end of a career in advertising?
If you are an advertising professional in India you are not going to like this bit of view shared in ET's - Ad world attrition hits all-time high. JWT Indiaâ€™s executive VP and NCD Elvis Sequira echoes Mr Singhâ€™s views. "Too many agencies have stopped adding value to their clientsâ€™ businesses. Earlier, they used to… Continue reading Is it the end of a career in advertising?
LIC TVC – The Journey of Life (boat)
A few months back mudra produced a corporate TVC for India's largest insurance company - LIC (Life Insurance Corporation of India). I was a key member of the team which worked on conceptualizing and finally producing this 60 second spot. But unfortunately I could not be a part of the shoot which happened over 10… Continue reading LIC TVC – The Journey of Life (boat)
Sexy invite for award entries
Times OOH is organising the Outdoor Advertising Awards 2008 and sent out mailers to agencies calling for entries. (yes, that's a sexy piece there so go see the full size image) It's common knowledge that most of the award entries are scams and made at the last minute with very little actual consumer exposure. I… Continue reading Sexy invite for award entries