The new Bengaluru International Airport commenced operations on 24th May and I was lucky to fly in to the city a few days later to experience this international gateway in South India. A quick summary of my experience. What I liked 53 check-in counters means no long queues. No baggage screening to be done by… Continue reading New Bengaluru International Airport
Author: kapilb
Carlsberg Beer – A bucketful offer
From today's Mid-Day - Carlsberg beer's promotion campaign. Read the PDF file from Mid-Day's website.
Travel Diary: Super Star Aquarius (Part1)
My fantasy for a cruise holiday started when I was evaluating options for the honeymoon about 2 years back. We didn't want to do the Super Star at that time and looked at the Royal Caribbean. But due to some factors we couldn't make it. Then a few months back Nitika's family started planning for… Continue reading Travel Diary: Super Star Aquarius (Part1)
Monologue collection
During my last trip to Singapore I picked up a very neat piece of stationery - Monologue notebooks. Crudely put this is a cheaper version of the famous Moleskine. But I like to call it the more "affordable version". I had a black and a brown notebook and this time I have added the two… Continue reading Monologue collection
LIC TVC – The Journey of Life (boat)
A few months back mudra produced a corporate TVC for India's largest insurance company - LIC (Life Insurance Corporation of India). I was a key member of the team which worked on conceptualizing and finally producing this 60 second spot. But unfortunately I could not be a part of the shoot which happened over 10… Continue reading LIC TVC – The Journey of Life (boat)
Khuda Ke Liye I didn’t like it
This movie has been raved and only raved. It's indeed a powerful and bold subject for the audience to see, believe and leave an after-effect. But IMHO the production values were very poor. I think the film could do with a lot better editing. Besides Mary (the London based Muslim girl) I think the performances… Continue reading Khuda Ke Liye I didn’t like it
Sexy invite for award entries
Times OOH is organising the Outdoor Advertising Awards 2008 and sent out mailers to agencies calling for entries. (yes, that's a sexy piece there so go see the full size image) It's common knowledge that most of the award entries are scams and made at the last minute with very little actual consumer exposure. I… Continue reading Sexy invite for award entries
Link Share: 100 simple ways to be creative
Life is fun if you can plug in "creative solutions" rather than just solutions. Here are 100 simple ways to be creative shared at The Heart of Innovation. I am going to start practicing a few so that I can put in more interesting stuff in my "idea piggy bank". 11. Turn on a radio… Continue reading Link Share: 100 simple ways to be creative
Monday Mumble: Radio channel idea
For some strange reason I have been thinking "radio" all of last week. That's maybe because I spent three sick days last week listening to a lot of music. -- from inframan - (?) Idea #1: You've got TV channels dedicated to religious talks - Aastha, Sanskar and a few more. How about having Radio… Continue reading Monday Mumble: Radio channel idea
Habit – enemy or friend?
"Habit is man's enemy." Nitika shared this with a rather smirky smile on her face. Yes, I do have a few habits which irritate her. I can make all the reasons in the book to avoid a late night on weekdays. I hate having lunch out of home on Sundays. But then I'll admit it,… Continue reading Habit – enemy or friend?
Kapil's Korner 