Spent a few days at this lovely hotel property in Pune called the O Hotel. Will be sharing a detailed experience later at Trip Advisor but something which really grabbed my interest was the smart and witty messaging on some of the hotel goodies in the room.
Tag: brand experience
Air Conditioned Cabs – how will they differentiate
Luxury services spoil you. Last month I made multiple trips to the suburbs and preferred to use the Air Conditioned cab services over the local trains. And anybody who has booked an AC cab in Mumbai will tell you the good times and bad times when you can get a cab easily.Thankfully, there are about… Continue reading Air Conditioned Cabs – how will they differentiate
This is the time to hear your customer speak
Just got off the phone with the research agency. Before we talked about the project we did a little chat on business in general and he mentioned that God has been great. Thanks to all the recession and tough market scenario companies are spending more money on research. Every brand wants to know how to… Continue reading This is the time to hear your customer speak
Great Steal, Big Brands POOR STORES
Last evening I went shopping with family to the famous discount store format "The Loot" (Marine Lines). Although we ended up buying a lot of clothes I don't think the experience was as good as their prices. The place is claustrophobic and clothes are just falling all over you. I guess it was just an… Continue reading Great Steal, Big Brands POOR STORES
Kapil's Korner 