15th August 2009 - While the rest of the country celebrated 62 years of independence from the Raj, I think a handful of Mumbaikars celebrated the independence to occupy a little space on the streets. The weekend witnessed The Wall Project. The aim was to get the local artists and enthusiastic citizens to paint a… Continue reading The Wall Project – Great Wall of Mumbai
Let me show you a piece of work done by a very young talented bunch of people who work with me at mudra. Art Director: Ninad Gharat, Binal Parikh Copywriter: Aditya Iyengar Photographar: Amol Jadhav Illustrator: Shankar Chavan This is an ad to promote the famous exchange offers which Big Bazaar announces very often. Whatâ€™s… Continue reading Music system made of junk
Got my attention & it should have been posted earlier. This is the billing envelope sent out by Vodafone. Provoking subscribers to opt for e-statements and thus save paper. Click picture to see larger size.
â€œAdvertising is all about entertainment and if you canâ€™t entertain the audience they are switching the channel and going somewhere else.â€ Shared by Pushpendra Misra of Flying Saucer Films in a very inspiring session at our office this afternoon. As an ad film director he shared some lessons on creativity and film crafting. I attempt… Continue reading 5 lessons for creative thinking
It's not about the message, it's about how you say it. Spotted at 'all stir fry', Gordon House, Colaba - Mumbai.
Bluetooth proximity marketing is something which I have enjoyed experiencing on every instance. However the technology has limitations due to it's short range and the fact that users need to have their Bluetooth activated and also devices set to "discoverable" mode. So going back to something I read a few years back about mobile towers… Continue reading Monday Mumble: Can localised SMS marketing work?
Wordle, the new buzz online. I first saw it on Thomas Hawk's blog and then Saurabh put one on his blog too. What's Wordle?Wordle is a toy for generating â€œword cloudsâ€ from text that you provide. The clouds give greater prominence to words that appear more frequently in the source text. You can tweak your… Continue reading Word clouds created with Wordle
Pratap Bose, Mudra's recently appointed CEO wished his wife in the most unique and loud way you could imagine. He selected to use his domain - the outdoor medium to wish his wife Seema a very happy birthday. Read the full article at agencyfaqs. He further goes to add that this could be done by… Continue reading Wish your loved one “all out”
A little innovative piece of marketing. Baggage tag kind of thing attached to executive lunch boxes delivered to office areas. This is my office colleague's dabba (lunch box) which gets delivered by the Mumbai Tiffin Service. The tag promotes "Jai Shri Krishna" serial from the new TV channel colors (viacom18) which launches today.
What happens when you use a camera to get a few friends together and offer them free booze and food? (Image copyright is Craig Giffen) Craig Giffen just managed to do that and made himself the Human Calendar - the story of which he explains in detail here. It's nice but I wish they could… Continue reading Human Calendar