Yash Raj Film’s latest venture Bachna ae Haseeno may or may not be a box office hit. But if there is something they have hit for sure is a a good in-film brand placement initiative with Microsoft’s Halo 3.
The brand team for Halo 3 at Microsoft, India should be commended for a wonderful branding [...]
Microsoft brands with Bachna ae Haseenso
September 1st, 2008 · 1 Comment
Tags: Branding · Entertainment
Goafest 2008 – Sun, fun and gun(n)
April 9th, 2008 · 2 Comments
After a lot of hard selling, pushing and shoving I managed to reach Goa’s Cavelossim Beach to attend the (third) Goafest 2008. This time it was special because two major groups of the industry – Ad Club and Advertising Association of India (AAAI) had teamed up to celebrate the festival and also share the stage [...]
Tags: Advertising · Travel
And its always feel good factor, to get in touch with you long time lost...
