Yash Raj Film’s latest venture Bachna ae Haseeno may or may not be a box office hit. But if there is something they have hit for sure is a a good in-film brand placement initiative with Microsoft’s Halo 3.
The brand team for Halo 3 at Microsoft, India should be commended for a wonderful branding [...]
Microsoft brands with Bachna ae Haseenso
September 1st, 2008 · 1 Comment
Tags: Branding · Entertainment
In-film branding in 1984
July 19th, 2007 · 1 Comment
Last night I happened to catch a little bit of a movie called Dhokebaaz. This was a big star
movie with Shatrughan Sinha, Amjad Khan & Vidya Sinha but a few minutes of the movie was enough to predict the “predictble of typical hindi movies”.
Anyways, there was something interesting in the movie which made me write [...]
Tags: Advertising
