Yash Raj Film’s latest venture Bachna ae Haseeno may or may not be a box office hit. But if there is something they have hit for sure is a a good in-film brand placement initiative with Microsoft’s Halo 3.
The brand team for Halo 3 at Microsoft, India should be commended for a wonderful branding activity they managed to get themselves with the film. The film’s director and dialogue writer have done a good job in making it not feel like a deliberate branding effort. And of course the producer has surely walked home with some good money to help finance those huge production costs.
A particular scene where Ranbir rattles of names of some Microsoft XBox games is so well stitched into the script I am sure not many would have got hit hard unless you have that little marketing/advertising “keeda” in you.
However if there is something I hope the movie does not drive home is the point that all Microsoft Gaming professionals are “killer Casanova’s” like the super-sexy Raj.
1 response so far ↓
1 sonal jhuj // Sep 2, 2008 at 1:59 pm
it’s rare to see a good product placement these days. I’m glad you found one
Leave a Comment