General · Photography

Mumbai Taxis Photo Project

Mumbai's local taxis are iconic. Sometime in early 2015 during one of the many taxi rides I hit upon the idea of a small photo project. I spent the next few months capturing the super colourful interior roofs of the taxis. This is a collection of some of the shots. Full Album (14 Photos) on… Continue reading Mumbai Taxis Photo Project

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Branding · Thoughts

Air Conditioned Cabs – how will they differentiate

Luxury services spoil you. Last month I made multiple trips to the suburbs and preferred to use the Air Conditioned cab services over the local trains. And anybody who has booked an AC cab in Mumbai will tell you the good times and bad times when you can get a cab easily.Thankfully, there are about… Continue reading Air Conditioned Cabs – how will they differentiate