In a late last night tweet sir @additiyom tells me about the twitterati column in Campaign India's latest issue. Thanks to a super network and some efficient ex-colleagues at Mudra I was able to finally see what the buzz was all about. So here it is for you to stare and for me to smile.… Continue reading Featured as the twitterati in Campaign India
Tag: Mudra
Picks from Cannes Lions 2010
The Cannes Lions International Advertising Festival 2010 is currently underway in the scenic Cannes, France. Earlier in the week the awards for Press & Outdoor were announced. If you're interested in seeing the award winning work, see AdsoftheWorld archives. But what I am going to share is some of the work which caught my attention… Continue reading Picks from Cannes Lions 2010
If my life was a comic strip
This is what my character would look like if my life was a comic strip. Illustration by: Kunal Gagwani
Music system made of junk
Let me show you a piece of work done by a very young talented bunch of people who work with me at mudra. Art Director: Ninad Gharat, Binal Parikh Copywriter: Aditya Iyengar Photographar: Amol Jadhav Illustrator: Shankar Chavan This is an ad to promote the famous exchange offers which Big Bazaar announces very often. What’s… Continue reading Music system made of junk
Goafest 2009 – A recession too good to be wasted
“It’s not a recession, it’s a slowdown†- the mood at Goafest 2009 Over the weekend, I was at Cavelossim Beach in Goa to attend the Goafest 2009. This year the event focussed on the R-word – “Why this recession is too good to be wasted?†But I think the recession was more than evident… Continue reading Goafest 2009 – A recession too good to be wasted
I will be at Goafest 2009 this weekend
Just a quick note to let you all know that I will be attending the Goafest 2009 at Cavelossim Beach, Goa over the next 2 days. Looking forward to some inspiring talks by Sir Johan Hegarty & Dan Wieden. Of course the sun, sand, water sports, the beach and beer are added attractions. Find out… Continue reading I will be at Goafest 2009 this weekend
5 lessons for creative thinking
“Advertising is all about entertainment and if you can’t entertain the audience they are switching the channel and going somewhere else.†Shared by Pushpendra Misra of Flying Saucer Films in a very inspiring session at our office this afternoon. As an ad film director he shared some lessons on creativity and film crafting. I attempt… Continue reading 5 lessons for creative thinking
Have you voted for the new national animal?
These are tough times. Not only is the political system of our country in a mess but it now seems the animal world is not spared of the political mess either. 3 animals have decided to fight the current national animal of India - tiger to emerge as the new national animal of the country.… Continue reading Have you voted for the new national animal?
LIC TVC – The Journey of Life (boat)
A few months back mudra produced a corporate TVC for India's largest insurance company - LIC (Life Insurance Corporation of India). I was a key member of the team which worked on conceptualizing and finally producing this 60 second spot. But unfortunately I could not be a part of the shoot which happened over 10… Continue reading LIC TVC – The Journey of Life (boat)
Sexy invite for award entries
Times OOH is organising the Outdoor Advertising Awards 2008 and sent out mailers to agencies calling for entries. (yes, that's a sexy piece there so go see the full size image) It's common knowledge that most of the award entries are scams and made at the last minute with very little actual consumer exposure. I… Continue reading Sexy invite for award entries
Kapil's Korner 