During festivals corporates and brands make great efforts to release ads which make a good connect with the audience and at the same time bringing out a product feature. During this Holi, I picked out this ad by Videocon which caught my attention. It's a well thought idea and beautifully executed. Brings out the wishes… Continue reading Holi wishes from Videocon

Saw this in the latest issue of TIME. Touched my heart. 1.4 million children around the world can only see their mother through their hands. Seeing is sometimes the warmest sense of them all. Support Orbis, and join the battle against children's blindness. Together, we can open up their world.

This afternoon I was on my way to a meeting in South Mumbai. Around Haji Ali I saw that Cadbury had put up a series of creatives on the lamp-post billboards which had a rather interesting and non-product related message. The messages were like this: 2007 has 16 week-days which are public holidays 2007 has… Continue reading Cadbury ki masti

I have been relatively free at work these days, so I look at the web banners with a lot more attention and there has been some good learning on the biggies are using the web as a medium. However on a different note I just found something rather striking. A while back Kotak Mahindra Bank… Continue reading ICICI Bank does a copycat