ICICI Bank does a copycat

I have been relatively free at work these days, so I look at the web banners with a lot more attention and there has been some good learning on the biggies are using the web as a medium. However on a different note I just found something rather striking.

A while back Kotak Mahindra Bank had launched it’s mega campaign with this thought: Until money grows on trees…


Now I see that ICICI Bank for their Personal Loans seems to have taken a very similar route.

Click on image to see the online creative.

Is this fair? Is the thought: “If money grows on trees” generic in nature?