Kapil’s Korner

Simple happenings in the interesting thing called LIFE.

Where the hell is Matt?

January 29th, 2009 · 1 Comment

Have you seen that VISA ad where this man is seen dancing in various locations across the world? It’s to promote their foreign exchange card.

Can’t see video, click here to watch the VISA tvc.
Now, the real story. The man you see in there is not just any model they picked and travelled across [...]

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Tags: Advertising

Social media – a challenge for the complete organisation

June 11th, 2008 · No Comments

Just read Dell’s Hearing Test at ADWEEK. It’s a good article which describes Dell’s efforts to manage their online reputation. I thought there were a couple of learning’s to understand how social media will be a challenge for the complete organisation and NOT JUST the branding team.

Running a company blog is more than just [...]

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Tags: Branding · Internet/Blog