Branding · Internet/Blog

Social media – a challenge for the complete organisation

Just read Dell's Hearing Test at ADWEEK. It's a good article which describes Dell's efforts to manage their online reputation. I thought there were a couple of learning's to understand how social media will be a challenge for the complete organisation and NOT JUST the branding team. Running a company blog is more than just… Continue reading Social media – a challenge for the complete organisation

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