Orange (my mobile phone service provider) is going to charge me Rs.49/month for GPRS/MMS services. Compared to what I pay now at Rs.99/month this is going to be a good thing but itâ€™s even worst because 99 bucks was unlimited usage and unlimited MMS. Now at Rs.49 I will be charged Rs.3/MMS. What the ***k!
Guess there is some marketing strategy to be learnt from it. Orange promoted their MMS services with contests etc. â€“ A complete user experience. Users would have been addicted, MMS would be eating away a great deal of their bandwidth and thatâ€™s when they must have thought, time to hit the axe and get people paying up for it. And itâ€™s going to work. You are addicted, you love sending out those photos, those sweet little voice recordings â€“ But now you are going to be CHARGED.
This leaves me with only one thought â€¦â€¦â€¦â€¦. What if tomorrow morning you got up to see that your e-mail service provider was going to charge you a fee for every e-mail you will send out? Scary? Share your thoughts.